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When should you update the design of your website?

It's the year 2021 and the online world has changed significantly. More consumers are shopping online than ever before. And increasingly more retailers are closing their physical stores to trade online.

Website Redesign

But while this is an exciting time for the e-commerce industry, it also means that the competition for businesses is increasing rapidly. So, what does this mean for your business and its website design

If you are already online, you must consider if your website is strong enough to stand out among your competition. There are several aspects to consider ensuring your website is relevant and effective in 2021. If you have outdated elements on your website, it may be time for an update or a complete redesign. 

When is it the right time to refresh your website design

Google is ever evolving, and the search engine giant is constantly updating the way it displays search results. This means that a website that was designed three years ago may not rank as high as it used to, because it features outdated elements that don’t suit the modern audiences of today. Here are some key indications that you could benefit from updating your website:

Your website isn’t optimised for mobile

Today, we are doing everything on our mobile devices, from connecting with colleagues, friends and family to doing our weekly groceries shopping. It has been shown that websites that aren’t mobile-friendly typically do not rank well on search engines and experience less traffic. So, if your website is not responsive, it is definitely time for a redesign. 

Your information is outdated

From contact info to product descriptions, it is incredibly important to make sure all the information on your website is correct and up to date. Visitors to your website want to find what they are looking for fast. If they fail, they will click away from your website. This will increase your bounce rate and consequently, lower your rank on search engines. 

Check your website’s information regularly and if you find that any information is no longer relevant, it is time to consider a website redesign

Your website is slow

A slow website is one of the main causes of poor traffic, leads and sales. There are many reasons why your website may be slow, including bulky web pages, visual elements that aren’t optimised and poorly-written or outdated code. The ideal website load time is 2 to 5 seconds. If your website exceeds this, a website update is required.

You are not seeing a lot of traffic to your site

The best way to check your website’s traffic is with Google Analytics. This is a free tool you can use to analyse in-depth detail about the visitors to your website. If you are unsure of how to use Google Analytics, the team of web designers at Web Guru can assist

Once you receive your traffic reports, you can evaluate whether you are currently getting sufficient visitors to your site. If not, it’s time for an update or redesign. 

Make sure your website stands out from the rest in 2021

Some experts believe that it is best to redesign your website at least every two years, while your website should also be updated with new and fresh content at least every month. This keeps your website fresh and relevant and increases your chances of ranking higher on Google.  Whether you require some updates to your website or a complete redesign, the team of web designers at Web Guru can assist. We stay up to date with all the current website design trends and will ensure that your website stands out online. Talk to us about your web design needs now.