This gives you an idea of your target audience’s needs and confirms if your business is addressing them.
Whether you have an existing website or are looking to invest in website design for your business, Google Analytics is one of the most important tools for any online business. Let’s take a closer look at what it offers:
How Google Analytics can take your website design investment to the next level
In 2020, having a website for your business is not enough. You have to find clever ways to improve traffic to your website and to increase the Return on Investment (RoI) of your website design. The benefits involved in using Google Analytics for this include:
Showing where your visitors are coming from
As a business, you constantly want to acquire more customers. To do this, you need to reach a larger audience through different marketing efforts. You also need to measure the impact of these efforts. Google Analytics can show you from which channels your traffic is coming from, and this enables you to allocate your resources to the most effective ones.
Tracking behavioral data
For every website, there’s a unique type of visitor that’s most valuable. Google Analytics shows you more information around this visitor, including their demographics (age and gender), geography and common interests online. This allows you to better address their needs with your content.
Tracking what people are doing on your website
Google Analytics offers you a look into how your visitors behave when they visit your website. It shows you information on which pages people visit most and which pages they click through to. It also provides you with information on how long they spend on your site. This is referred to as your ‘bounce rate’. Your bounce rate represents the percentage of visitors who enter the site and then click away. The lower your bounce rate, the better. These tracking insights allow you to tweak your website and improve your content to keep people around for longer.
Tracking which devices they use
Knowing which devices your visitors use most, can allow you to tweak your website to best suit their needs. If the bulk of your visitors use mobile phones, your website should be completely responsive and targeted to visitors on the go. This is valuable insights your website development team can use to create the most suitable site for you.
Tracking slow pages
Slow pages can hurt your website in many ways. To avoid this, you want to pinpoint your weaker pages and improve their speeds to keep visitors browsing for longer.
Acquire valuable insights for online business success
Google Analytics offers valuable insights that can help you shape your business’ success strategy. It unlocks the potential of understanding how visitors use your websites. In turn, this can help you improve your website to gain more visitors and ultimately, increase leads and sales.
Want to start tracking your business success but have no idea where to start? The team of web developers at Web Guru can help. Contact us about your Google Analytics questions or queries and we’ll discuss how it can help you with online business success.